Tag Archives: marketing

Is There No Such Thing as Bad PR?

5″ x 5″ ad in the Saturday issue of the local paper: $500. Yellow Pages ad (worthless): $500 – $5000 / month. SEO for your website: $200 – $2000 / month. John Lennon’s tooth: $30,000.  (no kidding) Exposure in Rolling … Continue reading

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Everything Is “PR.”

You just never know how patients will find you. Certainly, there’s word of mouth.  But, have you ever had a patient say, “Someone recommended you, but I can’t remember his name?”  Nonetheless, I’m always glad to get the referral! A great … Continue reading

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Don’t Show Them HOW We Make the Sausage!

There’s a saying:  “Everyone likes sausage, but nobody wants to see how it’s made.” We dentists are technically very highly-trained.  And, we love to show our talents off to our colleagues… and our patients.  The latter can be a mistake, … Continue reading

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Dissecting a Micro-Site

Just for fun, I was ego-surfing on the search engine, Bing.com.  I am a die-hard Google fan.  But, I wanted to check it out and see how my website performs on Bing.  Admittedly, I have made absolutely no effort to … Continue reading

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Marketing Genius?

I just came across this dental TV ad on Facebook, and it inspired me to write up a quick blog post. One key to business success is to know your target market.  I don’t know anything about this dentist’s target … Continue reading

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Get off yer butt, and get MOBILE!

Well, besides the fact that I DO need to get off my butt and start moving more (for my health), I’m not referring to exercise.  I’m talking about mobile websites. I suppose my impending suggestion (keep reading) to explore the … Continue reading

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Stop Spamming My Blog Around

With a nod to Stevie Nicks and Tom Petty (Stop Dragging My Heart Around)… Everyone wants the link juice. One of the factors used by Google in ranking websites in the search engines results is inbound links.  Inbound links (aka … Continue reading

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Don’t “friend” your patients on Facebook!

I went to a local dental meeting last night, and one of my dentist friends said to me, “Dude, you have some balls posting what you post on Facebook!”  My initial thought was that he was referring to my outspoken … Continue reading

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Should You Register the “.XXX” (Porno) Domain?

.XXX Marks The DDS Spot I recently got an email from a certain website design company that caters to heath care practitioners.  It rhymes with “Sage Fun.”  I’m sure the email is well-intended, albeit self-serving (nothing wrong with that, really).  … Continue reading

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Google-proof Your Website

Caffeine, Places, Farmer, +1, and Pandas* – Oh my! *The code names of some of the recent Google algorithm projects (This is going to be a long one.  But, I promise it will be worth it!  Strap in!) If you’ve … Continue reading

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