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Tag Archives: marketing
Is There No Such Thing as Bad PR?
5″ x 5″ ad in the Saturday issue of the local paper: $500. Yellow Pages ad (worthless): $500 – $5000 / month. SEO for your website: $200 – $2000 / month. John Lennon’s tooth: $30,000. (no kidding) Exposure in Rolling … Continue reading
Posted in Marketing
Tagged Dr. Michael Zuk, John Lennon's tooth, marketing, PR, public relations
3 Comments
Everything Is “PR.”
You just never know how patients will find you. Certainly, there’s word of mouth. But, have you ever had a patient say, “Someone recommended you, but I can’t remember his name?” Nonetheless, I’m always glad to get the referral! A great … Continue reading
Posted in Marketing, What Happened Today
Tagged in the news, marketing, PR, public relations, TV appearance
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Don’t Show Them HOW We Make the Sausage!
There’s a saying: “Everyone likes sausage, but nobody wants to see how it’s made.” We dentists are technically very highly-trained. And, we love to show our talents off to our colleagues… and our patients. The latter can be a mistake, … Continue reading
Posted in Marketing, Photography, Websites, What Happened Today
Tagged advertising, dentist website, marketing, photography, website marketing
4 Comments
Dissecting a Micro-Site
Just for fun, I was ego-surfing on the search engine, Bing.com. I am a die-hard Google fan. But, I wanted to check it out and see how my website performs on Bing. Admittedly, I have made absolutely no effort to … Continue reading
Posted in Marketing, Websites
Tagged dentist website, marketing, website marketing, website photos
2 Comments
Marketing Genius?
I just came across this dental TV ad on Facebook, and it inspired me to write up a quick blog post. One key to business success is to know your target market. I don’t know anything about this dentist’s target … Continue reading
Get off yer butt, and get MOBILE!
Well, besides the fact that I DO need to get off my butt and start moving more (for my health), I’m not referring to exercise. I’m talking about mobile websites. I suppose my impending suggestion (keep reading) to explore the … Continue reading
Posted in Editor's Favorites, Marketing, Websites
Tagged .com, .mobi, blackberry, dentist website, droid, iphone, marketing, mobile, mobile website, smart phone, website, website marketing
18 Comments
Don’t “friend” your patients on Facebook!
I went to a local dental meeting last night, and one of my dentist friends said to me, “Dude, you have some balls posting what you post on Facebook!” My initial thought was that he was referring to my outspoken … Continue reading
Posted in Editor's Favorites, Marketing, Social Media
Tagged facebook, facebook profile, fan page, marketing, social media
19 Comments
Should You Register the “.XXX” (Porno) Domain?
.XXX Marks The DDS Spot I recently got an email from a certain website design company that caters to heath care practitioners. It rhymes with “Sage Fun.” I’m sure the email is well-intended, albeit self-serving (nothing wrong with that, really). … Continue reading
Google-proof Your Website
Caffeine, Places, Farmer, +1, and Pandas* – Oh my! *The code names of some of the recent Google algorithm projects (This is going to be a long one. But, I promise it will be worth it! Strap in!) If you’ve … Continue reading
Posted in Editor's Favorites, Editorial, Marketing
Tagged advertising, dentist website, Google, marketing, search engine results, search engines, SERP, website marketing
13 Comments
Stop Spamming My Blog Around
With a nod to Stevie Nicks and Tom Petty (Stop Dragging My Heart Around)… Everyone wants the link juice. One of the factors used by Google in ranking websites in the search engines results is inbound links. Inbound links (aka … Continue reading →