A Defensive Gun Use That Hit “Close to Home”

On my personal Facebook profile, I have a long-running series of posts that I call, “From the Files of It Never Happens.”  It was inspired by a quote from Shannon Watts, founder of “Moms Demand Action.”  (I can’t help giggling ala “Beavis and Butthead” when I hear the name of her anti-2nd Amendment organization.)  In an interview with CNN (June 7, 2014), Watts was asked about NRA president Wayne LaPierre’s contention that the only thing that stops a bad guy with a gun is a good guy with a gun.  Watt’s responded, “This has never happened. Data shows it doesn’t happen.”  To see the video of her interview, click on this link and skip ahead to 7:05 for the question and her answer.

Yeah… DGUs (defensive gun uses) “never happen” dozens of times a day and hundreds of thousands of times per year (as per multiple studies, including the CDC’s own reports).   I could easily post several news links per day with a Google search.  But, yeah… “This has never happened.”  There are NUMEROUS cases of mass shootings and attempted mass shootings in which an armed citizen stopped the threat.  Of course, the mainstream media will NEVER cover those stories.   To which “data” is she referring?  Her statement is audacious and laughable.

Until now, I had never known anyone, personally, who was involved in a DGU.

Earlier this week, I learned a friend’s son was unfortunately forced to defend his own life with lethal force (last Wednesday).  But, before I get to that story, I’ll tell the story of a personal experience that led to my first handgun purchase.  The relevance (connection between my story and his) will become evident later in this article.

It “never happened” to me at 4 am (sort of).

Back around 1992, I was single and living alone in a nice apartment.  It was a walk-up design with the front door (and a garage) on the ground floor.  Continue reading

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Posted in Personal Security & Safety | Tagged , , , | 5 Comments

Dr. MacGyver – Implant Bridge Repair

OK, nothing revolutionary here.  Many of you may have done cases like this.  But, maybe some haven’t.

Patient is a 90 y.o. male.  He broke a big chunk of porcelain off a screw-retained 3-unit bridge, #19 – 21.  The fracture was on #21, taking most of the facial and mesial porcelain off.  This left what would be a big food trap on the mesial of #21, not to mention rather unsightly metal exposure in a semi-cosmetic area of the smile.

I discussed options with the patient, which included:

  • No treatment.
  • New 3-unit bridge.
  • Repair with an “over-crown.”

Together, we decided a repair was a conservative approach.  I explained that the worst thing that could happen is it didn’t work, and we’d be back where we started.  Then, I winked at him and said, “But, it will work.”  I’ve done these before with no failures to date.

I prepped the abutment, removing most, but not all, of the porcelain.  Imagine a 3/4-crown prep with the open side facing the connector to the pontic.  I just prepped to create a path of draw and enough room for an all-ceramic (porcelain fused to zirconia) restoration.

I forgot to get a pre-op photo, so what you’ll see here starts after I prepped it. Continue reading

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Posted in Case Presentation, Clinical Technique | Tagged , , | 13 Comments

See the Light – Be a Better Dentist!

Designs for Vision LED DayLite HDi Review

I have previously written about the value of using magnification and a headlight.  It’s a good time to revisit the idea, as I had to recently replace my headlight.

I’ve been using my Designs for Vision “DayLite” along with magnification for many years.  I think it has been at least 10 years that I’ve had the LED DayLite.  It might be more.  I’m not sure.  I may call and ask the folks at DFV and come back and edit this article for accuracy.  Before that, I went through several of the old fiber-optic lights.

Your mission, should you choose to accept it…

I use my DFV telescopes (they’re not actually “loupes,” though that is the popular term) with the headlight every single day… ALL day.  They are what I call “mission-critical” equipment.  They are as essential as my compressor and vacuum systems.  I truly cannot operate without them.  MISSION-CRITICAL.  I would not try to treat patients without them, nor would I be a patient for a dentist who doesn’t use them.  I really wouldn’t.  So, yeah… call me a snob.  I’m cool with that.  🙂

For several months, I’ve been having a problem with my old DayLite headlight.  It was an electrical connection issue between the cable and the battery.  So, the light would sometimes flicker on and off, depending on my movement.  Even if I tightened the cable lock-nut down, it would intermittently cut off.  If I loosened it, it would cut off.  So, I’d have to fiddle with it to keep the light on, sometimes.  It was frustrating to say the least.  But, I hesitated to send it off for repairs, since I didn’t have a back-up.  So, I just “dealt with it.”

Bohemia, we have a problem.

My old, now broken, DayLite.

But, then a couple of weeks ago, I noticed that where the cable connected to the headlamp unit, it was broken!  Oh no!  It was now connected only by the two wires inside the cable.  This isn’t going to last long!  And, I don’t want to be left hanging without a light!  So, I called Designs for Vision (located in Bohemia, NY) and inquired about what to do.  I could return it for repairs, of course.  But, then I’m left with no light!  Or…. I could get a new light… an even BETTER light.

I couldn’t really complain after beating on this light for 10 years or more.

I had already perused their latest product offerings on the DFV website.  They have way more variety in their products today!  I was intrigued by the new “cordless” headlights.  The battery is self-contained in the headlamp unit that mounts on your glasses.  The idea of not having a cable running down the temple of the glasses, back to a clip on the back of my collar, and then down to a battery pack on my belt or in my pocket was attractive.

Thankfully, I had a good discussion about how I use my DFV gear with my sales rep. Continue reading

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Posted in Dental Product Reviews | Tagged , , , , , , | 6 Comments

I Give Up on Facebook Ads!

I’ve previously written about frustrations with Facebook ads.  I’m really not sure why I keep trying, as I’ve not had ANY success with Facebook ads.  And, I mean NONE.  ZERO.

The lack of ROI notwithstanding, the submission process of ads to Facebook is a minefield of inconsistencies.

Many of my ads have been rejected because of the images.  Of course, since I’m a dentist, those images are often close-ups of SMILES.  Rejected because of smiles!  No kidding!

I’ve been told by the Facebook ad team that the smiles are:

  • Offensive.
  • Body shaming.
  • Pictures of body parts.
  • Before & after photos not allowed. (the latest rejection)

OK… so here’s a Facebook office page post I recently tried to “Boost” (turn into an ad).  REJECTED:

Rejected by Facebook because “before & after.”

Now, consider that the following ads have recently appeared in my Facebook news feed: Continue reading

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Posted in Marketing, Social Media | Tagged , , | 19 Comments

My New Patients Inc Website – SEO, What Is It Good For?

Absolutely something!

To continue my story about the new website…  It’s been one year since the new website went online.

As I’ve mentioned before, I built my own website back in 1999.  I read many books about SEO (Search Engine Optimization) and even wrote a full chapter about it in my book, “The Website Owner’s Manual for Dentists.”  I’ve written multiple articles on this blog about it, too.

Over the years, I spent a LOT of time tweaking and optimizing my website to show up well in the search engine results pages (SERPs).  And, it worked very well!  I dominated the local results for years.  But, in more recent years, my site was dropping in rank.  Competition has become fierce, and honestly, I had dropped the ball a bit, too.  My life is busy.

A lot of SEO is done in the design of the website.  By “design,” I’m not talking about the cosmetic features or how the site looks.  I’m talking about the structure / coding of the site… most of which is “behind the scenes.”  But, that’s just the beginning.  There is much that needs to be optimized beyond the structural design of the website.  And, that is an ongoing process.  It was time to delegate!

When I turned my website project over to New Patients Inc (NPI), it meant they were taking over all of it in terms of the technical details.  That doesn’t mean I’m not participating.  My involvement is still critical, as it is for all dentists marketing on the web.  You need to know what is going on, and you need to contribute to your online marketing message.

Why SEO?

There are three goals in website marketing: Continue reading

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The Corporate Scourge of Dentistry

Yeah, I said it.  I wrote that title.  I stand by it, because it’s true.  The corporate interests in Dentistry are a scourge to quality, patient-centered care.  When non-dentists are running the show and dictating treatment plans, it’s not a good thing for patients.  And, that IS what is happening.

Along came Bobby (not his real name)…

This week, a new patient came to my office.  He had a terrible toothache.  His partner told me he was up all night curled up in a fetal position.  The patient has early-onset dementia, and his partner is his advocate and caretaker.  The patient was quite lucid in our conversations, though he’d repeat himself a bit.  So, here’s the story…

The patient presented with a number of obvious dental issues.  But, he was in severe pain.  He had a missing bridge (left it at home), leaving his upper anterior teeth as exposed crown preps.  He pointed to the upper right premolars (his most posterior teeth on that side) as the source of pain.  I tapped on his teeth, and he winced in pain with all of them in the upper right quadrant all the way to the central incisor (#’s 4 – 8).  He explained he was certain that it was #5 by pointing to it.  I palpated along the vestibule and the area of the apex of #7 elicited a response.  The x-ray confirmed there was a large diffuse lesion over the apex of #7.

This is how the patient presented. The missing bridge was left at home. He reported it had come out a long time ago, and he would stick it in with denture adhesive.

While the other teeth MAY be causing problems (see #6, for example), I diagnosed Continue reading

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Posted in Case Presentation, Editorial | Tagged , , | 16 Comments

Today’s Clinical Challenge

This will be a “quick and dirty” case presentation.  But, I’ll update it as the case progresses.

Patient is a 53 y.o. woman from China, who speaks a little English.  Her boyfriend is a long-time patient in my practice.  She first presented with a toothache… actually multiple toothaches.

She had full mouth crowns done by a dentist in China about a year ago.  They are all splinted in segments.  Each arch is three segments – right, anterior, and left sides.  It was done for “cosmetic reasons.”

#’s 6 – 10 are splinted. #6 is blown out with recurrent caries.

Here’s the FMX:
(note the multiple apical lesions) Continue reading

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Posted in Case Presentation, What Happened Today | Tagged , , | 13 Comments

Banning AR-15s Means Banning All Rifles

It’s been about 2 weeks since the heinous mass murder at the school in Parkland, Florida.  It’s about an hour away from where I live and only a few minutes from where my son played hockey 2 years ago.

I’m staying out of it.

I have intentionally and uncharacteristically steered clear of any gun “debates” this time around.  Over the many years I’ve advocated firearms education and basing decisions on facts, I’ve come to realize that it almost always falls on deaf ears.  It’s a waste of time.  Innocent ignorance is one thing.  Intractable and willful ignorance is quite another.  So, I thought I’d stay out of it this time.  Until now.

I can no longer remain silent.  The volume of DISinformation being bandied as “facts” by the media and agenda-driven activists and politicians is staggering.  More so now than ever before.  The hysteria is at a fevered pitch.  My enthusiasm to educate and enlighten was difficult to repress.  I held out as long as I could!  😀

I remained silent for the past couple of weeks, as I “lurked” on social media threads, observing the understandable anger and desire to “do SOMEthing.”  But, the incredibly naive, ignorant, and flatly deceitful claims being made often caused my lip to bleed from biting it so hard!  😉

Not gonna do it.  Not gonna go there.  Wouldn’t be prudent.

(Sorry… channeling George Bush for a moment.)  First, I am not going to tolerate nor answer to any implications of guilt, merely because I’m a gun owner.  I didn’t do it.  100 million gun owners didn’t do it.  The NRA’s five million members didn’t do it.  One evil, disturbed person did it.  I will also not get into the dozens of warnings or which agencies failed to act in ways that might have prevented the psychopath from perpetrating this heinous crime.  Res ipsa loquitur – It speaks for itself.

We must do SOMEthing!  We must ban someTHING!

While the reflexive compulsion to do “SOMEthing” is strong when emotions are running high, it is prudent to think things through.  It’s easy Continue reading

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Posted in Current Events, Editor's Favorites, Personal Security & Safety | Tagged , , , | 32 Comments

How to Not Die at an ATM

I’ve had this article queued up for quite a while.  A local news story about an ATM robbery inspired it about a year ago.  But, I’ve been sitting on the article.  I’m finally getting around to publishing it, after seeing a hoax meme on Facebook for the umpteenth time. 

Famed bank robber, Willie Sutton, was misreported as saying, “Because that’s where the money is,” when asked why he robbed banks.  He didn’t ever say that to a reporter.  But, he later authored a book, “Where the Money Was.”

Today, people withdrawing from ATMs are “where the money is,” and accordingly, obvious targets.  A lot of people using ATMs are in “Condition White,” oblivious to what is going on around them.

Top Ten Ways to Not Die at the ATM

My Top Ten best defenses against being mugged (or worse) at an ATM are:
(These are my own opinions.  Your mileage may vary.) Continue reading

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Posted in Personal Security & Safety | Tagged , , | 6 Comments

How to Create Your Own Compelling Dental Website Content

Over the years, as I’ve written and lectured to dentists about website marketing, the concept I have the most difficulty conveying to them is about the value of self-written, unique content.  Dentists resist the idea of writing their own content for a number of reasons:

  1.  They don’t think they can write well.
  2.  They don’t think they have the time to do it.
  3.  They don’t believe it will help.
  4.  They don’t believe it matters.

I will try to dispel those concerns… once again.  A couple of recent discussions on Dentaltown and Facebook inspired this blog post (and much of it is copied from my comments on those forums).

Tell me a story!

The human response to stories is primal.  Before the written word, life skills and education were passed from generation to generation through the spoken word, often in the form of stories, perhaps with some pictures drawn on the cave walls.  The same became true when humans began writing.  We are hard-wired by our DNA to respond to and internalize stories.

People relate to STORIES.  Stories about people LIKE THEMSELVES.  On your website, photos (of actual cases) and their stories are what will resonate with prospective patients.

Tell PATIENT stories.  In effect… tell your website visitor their FUTURE story.  By using photos and patient stories, your website visitors will RELATE.  “She’s just like me.”  “I feel like that guy did.”

But, I’m not a writer!

Continue reading

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Posted in Marketing, Websites | Tagged , , | 6 Comments