Category Archives: What Happened Today

Anecdotes of day-to-day occurrences that I think may resonate with my fellow Dental Warriors.

Someone Else’s Content = Your Website Sucks

The vast majority of dental websites have content that is provided, in its entirety, by the website designer.  Most dentists hire someone to build their websites.  That’s OK!  It’s even SMART!  But, they also delegate ALL the content to the … Continue reading

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Everything Is “PR.”

You just never know how patients will find you. Certainly, there’s word of mouth.  But, have you ever had a patient say, “Someone recommended you, but I can’t remember his name?”  Nonetheless, I’m always glad to get the referral! A great … Continue reading

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Ya Gotta Know When to Hold’em… Know When to Turf’em…

It’s a dentist!  It’s a plane!  It’s SUPER-GENERALIST! I started my practice by leasing space in an existing general dental office.  My “landlord” was an accomplished and successful dentist.  He told me, “You’ve got to be a ‘SUPER-GENERALIST.’”  By that, … Continue reading

Posted in Case Presentation, Practice Management, Websites, What Happened Today | Tagged , , | 8 Comments

“But, I don’t have insurance.”

Today a 2o year-old came in as a new patient (husband and 8 month old baby in tow).  She found me via my website and also cited my “good reviews.”  Her chief complaint was a broken down tooth with a … Continue reading

Posted in Practice Management, What Happened Today | Tagged , , , | 24 Comments

The ADA… Is Watching Me… They See My Every Move

With a hat tip to Hall & Oates’ “Private Eyes.” Today was an interesting day.  I had two new patients that came to me via my website.  I always ask how they found me, my site, and why they chose … Continue reading

Posted in Current Events, Editorial, What Happened Today | Tagged , , | 8 Comments

Video Testimonials Are Marketing Gold

I need to do this more!  I was just chatting with a patient in hygiene today.  I asked her, “What’s new?”  She told me she had a new boyfriend, and she was in LOVE.  She then went on about how … Continue reading

Posted in Marketing, What Happened Today | 4 Comments

Go Ahead. Make My Day!

I know what you’re thinking, punk.  You’re thinking “did he give me two carpules of anesthetic or only one?”  Now to tell you the truth I forgot myself in all this excitement.  But being this is a Kavo electric high … Continue reading

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Credibility Is Everything

As dentists, we are in a rather unique business.  Despite massive and coordinated (and to some degree, successful) efforts to commoditize dentistry, it’s undeniable that we provide one of the most personal services for patients.  We are literally “in their … Continue reading

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I Can See for Miles and Milestones

As I cross the half-century threshold, I’m conflicted in a number of ways. On the one hand, I feel like I’ve accomplished many things.  On the other, I have SO much yet to accomplish.  According to the calendar, I’m on … Continue reading

Posted in Editorial, What Happened Today | 1 Comment

Welcome to the Race to the Bottom!

I happened to see this on TV today.  I used my phone to record this Aspen Dental ad – pardon the poor quality. I think it speaks for itself.  But, I can’t help notice the way it panders to the … Continue reading

Posted in Marketing, What Happened Today | Tagged | 16 Comments