Category Archives: Websites

Credibility Is Everything

As dentists, we are in a rather unique business.  Despite massive and coordinated (and to some degree, successful) efforts to commoditize dentistry, it’s undeniable that we provide one of the most personal services for patients.  We are literally “in their … Continue reading

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Content Is King – Gary Vee Said So!

For a DOZEN years I’ve been preaching that “Content Is King” when it comes to online marketing.  And, now I’m hearing it from the real experts.  Gary Vaynerchuk is an online marketing sensation.  Dude’s a genius.  Really… he is.  I’ve … Continue reading

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Protect Your Intellectual Property Online

I’ve been marketing my practice online since 1999.  Over the years, I’ve put a LOT of time and effort into my website.  I created my entire practice website top to bottom.  Every photo and every word is my own original … Continue reading

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Know What Your SEO Is Doing!

As this blog has become more popular, I am finding more and more spam comments.  Most of them are from purveyors of anything from shoes to male enhancement products.  Most of those get automatically filtered out by my spam plug-in. … Continue reading

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Don’t Show Them HOW We Make the Sausage!

There’s a saying:  “Everyone likes sausage, but nobody wants to see how it’s made.” We dentists are technically very highly-trained.  And, we love to show our talents off to our colleagues… and our patients.  The latter can be a mistake, … Continue reading

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I’ll Say It Again. Listen Carefully! Content Is King!

How to get to #1 on Google in 2 days – no kidding! When it comes to Google search results supremacy, it seems everyone is looking for a gimmick… a way to game the system… tricking Google into listing their … Continue reading

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Dressing Up Your QR Code

You’ve probably seen these funny looking squares around.  They can be scanned with a cell phone to take the user to a website, Youtube video, review site, brochure, or other media.  I’m still not convinced QR codes have caught on … Continue reading

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Dissecting a Micro-Site

Just for fun, I was ego-surfing on the search engine, Bing.com.  I am a die-hard Google fan.  But, I wanted to check it out and see how my website performs on Bing.  Admittedly, I have made absolutely no effort to … Continue reading

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Out of the Mouths of Patients – Website Feedback

Yesterday, I had a new patient.  She was a very nice young woman, 22 years old, who is both an LPN (nurse) and college student.  It had been a year since she’d seen a dentist.  She didn’t have any treatment … Continue reading

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Content IS King in Websites – It’s not just me!

I don’t often link to other articles in my blog.  But, my friend, Gary Takacs has made an appearance of sorts on the Forbes website in an article titled, “Design Doesn’t Matter? Website Strategies For The New Era Of SEO … Continue reading

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