Category Archives: Websites

Someone Else’s Content = Your Website Sucks

The vast majority of dental websites have content that is provided, in its entirety, by the website designer.  Most dentists hire someone to build their websites.  That’s OK!  It’s even SMART!  But, they also delegate ALL the content to the … Continue reading

Posted in Marketing, Websites, What Happened Today | Tagged , , , | 8 Comments

Ya Gotta Know When to Hold’em… Know When to Turf’em…

It’s a dentist!  It’s a plane!  It’s SUPER-GENERALIST! I started my practice by leasing space in an existing general dental office.  My “landlord” was an accomplished and successful dentist.  He told me, “You’ve got to be a ‘SUPER-GENERALIST.’”  By that, … Continue reading

Posted in Case Presentation, Practice Management, Websites, What Happened Today | Tagged , , | 8 Comments

Go Ahead. Make My Day!

I know what you’re thinking, punk.  You’re thinking “did he give me two carpules of anesthetic or only one?”  Now to tell you the truth I forgot myself in all this excitement.  But being this is a Kavo electric high … Continue reading

Posted in Case Presentation, Websites, What Happened Today | Tagged , | 11 Comments

Showing up on Google’s 1st Page in Three Days

There are many SEOs (search engine optimizers) that will tell you it’s complicated and a long process to get listed favorably in Google searches.  It’s not necessarily true.  There ARE a lot of factors in play, including the amount of … Continue reading

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Credibility Is Everything

As dentists, we are in a rather unique business.  Despite massive and coordinated (and to some degree, successful) efforts to commoditize dentistry, it’s undeniable that we provide one of the most personal services for patients.  We are literally “in their … Continue reading

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Content Is King – Gary Vee Said So!

For a DOZEN years I’ve been preaching that “Content Is King” when it comes to online marketing.  And, now I’m hearing it from the real experts.  Gary Vaynerchuk is an online marketing sensation.  Dude’s a genius.  Really… he is.  I’ve … Continue reading

Posted in Editorial, Marketing, Social Media, Websites | Tagged , , , , , | 9 Comments

Protect Your Intellectual Property Online

I’ve been marketing my practice online since 1999.  Over the years, I’ve put a LOT of time and effort into my website.  I created my entire practice website top to bottom.  Every photo and every word is my own original … Continue reading

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Know What Your SEO Is Doing!

As this blog has become more popular, I am finding more and more spam comments.  Most of them are from purveyors of anything from shoes to male enhancement products.  Most of those get automatically filtered out by my spam plug-in. … Continue reading

Posted in Marketing, Websites, What Happened Today | Tagged , , , , | 17 Comments

Don’t Show Them HOW We Make the Sausage!

There’s a saying:  “Everyone likes sausage, but nobody wants to see how it’s made.” We dentists are technically very highly-trained.  And, we love to show our talents off to our colleagues… and our patients.  The latter can be a mistake, … Continue reading

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I’ll Say It Again. Listen Carefully! Content Is King!

How to get to #1 on Google in 2 days – no kidding! When it comes to Google search results supremacy, it seems everyone is looking for a gimmick… a way to game the system… tricking Google into listing their … Continue reading

Posted in Marketing, Websites | Tagged , , | 4 Comments