Category Archives: Marketing

Random Thoughts of the Day

It’s been an interesting couple of weeks.  This will be a quick and dirty blog article.  No pictures.  No fancy editing.  Just what happened this week and what I’m thinking.  GO! Thought #1: It all started with a seminar… Last … Continue reading

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We’ve Got Spit. We’ve Got Class…

…New York dentists kick Florida ass! Or so it would seem, if you look at this ad.  My hygienist clipped this from the newspaper over the weekend and brought it in.  See the full ad below (after the jump). The … Continue reading

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“I’m on the beach, and my crown came out.”

I’ve said it a thousand times, if I’ve said it once.  The smartest thing I ever did, business-wise, was to create a well-optimized and well-written website. Today, at the end of the day, we got a call at the office.  … Continue reading

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You Had Me at Hello.

Today a new patient came in for an exam.  He is a 50 year old who hasn’t been to a dentist in about 15 years.  He is embarrassed by multiple missing and broken teeth… some right up front.  Some are … Continue reading

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Website + Email + Remote Login = New Patient

I’ve had a website for my practice since 1999.  Several years ago, I added an Appointment Request Form that is forwarded to me by email.  And, for many years, when I got such a request over the weekend, there wasn’t … Continue reading

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Spelling & Grammar Count!

Or do they?  Should they? Increasingly, I’ve noticed poor spelling, grammar, and syntax in the media.  I see it in print and on TV.  While I suspect many don’t think it matters, and many don’t see it (because of their … Continue reading

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Is There No Such Thing as Bad PR?

5″ x 5″ ad in the Saturday issue of the local paper: $500. Yellow Pages ad (worthless): $500 – $5000 / month. SEO for your website: $200 – $2000 / month. John Lennon’s tooth: $30,000.  (no kidding) Exposure in Rolling … Continue reading

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Someone Else’s Content = Your Website Sucks

The vast majority of dental websites have content that is provided, in its entirety, by the website designer.  Most dentists hire someone to build their websites.  That’s OK!  It’s even SMART!  But, they also delegate ALL the content to the … Continue reading

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Everything Is “PR.”

You just never know how patients will find you. Certainly, there’s word of mouth.  But, have you ever had a patient say, “Someone recommended you, but I can’t remember his name?”  Nonetheless, I’m always glad to get the referral! A great … Continue reading

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Ya Gotta Know When to Hold’em… Know When to Turf’em…

It’s a dentist!  It’s a plane!  It’s SUPER-GENERALIST! I started my practice by leasing space in an existing general dental office.  My “landlord” was an accomplished and successful dentist.  He told me, “You’ve got to be a ‘SUPER-GENERALIST.’”  By that, … Continue reading

Posted in Case Presentation, Practice Management, Websites, What Happened Today | Tagged , , | 8 Comments