Category Archives: Marketing

“I’m on the beach, and my crown came out.”

I’ve said it a thousand times, if I’ve said it once.  The smartest thing I ever did, business-wise, was to create a well-optimized and well-written website. Today, at the end of the day, we got a call at the office.  … Continue reading

Posted in Websites, What Happened Today | Tagged , , | 3 Comments

You Had Me at Hello.

Today a new patient came in for an exam.  He is a 50 year old who hasn’t been to a dentist in about 15 years.  He is embarrassed by multiple missing and broken teeth… some right up front.  Some are … Continue reading

Posted in Marketing, Websites, What Happened Today | Tagged , , , | 12 Comments

Website + Email + Remote Login = New Patient

I’ve had a website for my practice since 1999.  Several years ago, I added an Appointment Request Form that is forwarded to me by email.  And, for many years, when I got such a request over the weekend, there wasn’t … Continue reading

Posted in Marketing, Practice Management, What Happened Today | Tagged , | 8 Comments

Spelling & Grammar Count!

Or do they?  Should they? Increasingly, I’ve noticed poor spelling, grammar, and syntax in the media.  I see it in print and on TV.  While I suspect many don’t think it matters, and many don’t see it (because of their … Continue reading

Posted in Marketing, What Happened Today | Tagged , , , | 5 Comments

Is There No Such Thing as Bad PR?

5″ x 5″ ad in the Saturday issue of the local paper: $500. Yellow Pages ad (worthless): $500 – $5000 / month. SEO for your website: $200 – $2000 / month. John Lennon’s tooth: $30,000.  (no kidding) Exposure in Rolling … Continue reading

Posted in Marketing | Tagged , , , , | 3 Comments

Someone Else’s Content = Your Website Sucks

The vast majority of dental websites have content that is provided, in its entirety, by the website designer.  Most dentists hire someone to build their websites.  That’s OK!  It’s even SMART!  But, they also delegate ALL the content to the … Continue reading

Posted in Marketing, Websites, What Happened Today | Tagged , , , | 10 Comments

Everything Is “PR.”

You just never know how patients will find you. Certainly, there’s word of mouth.  But, have you ever had a patient say, “Someone recommended you, but I can’t remember his name?”  Nonetheless, I’m always glad to get the referral! A great … Continue reading

Posted in Marketing, What Happened Today | Tagged , , , , | Leave a comment

Ya Gotta Know When to Hold’em… Know When to Turf’em…

It’s a dentist!  It’s a plane!  It’s SUPER-GENERALIST! I started my practice by leasing space in an existing general dental office.  My “landlord” was an accomplished and successful dentist.  He told me, “You’ve got to be a ‘SUPER-GENERALIST.’”  By that, … Continue reading

Posted in Case Presentation, Practice Management, Websites, What Happened Today | Tagged , , | 8 Comments

Video Testimonials Are Marketing Gold

I need to do this more!  I was just chatting with a patient in hygiene today.  I asked her, “What’s new?”  She told me she had a new boyfriend, and she was in LOVE.  She then went on about how … Continue reading

Posted in Marketing, What Happened Today | 4 Comments

Go Ahead. Make My Day!

I know what you’re thinking, punk.  You’re thinking “did he give me two carpules of anesthetic or only one?”  Now to tell you the truth I forgot myself in all this excitement.  But being this is a Kavo electric high … Continue reading

Posted in Case Presentation, Websites, What Happened Today | Tagged , | 11 Comments