Category Archives: Marketing

Well, THAT didn’t work!

Well crap!  At first, I thought this whole “How-Old.net” fad was stupid.  It’s a website where you can upload a photo of your face (or multiple faces), and it will analyze and pin a predicted age on each face.  It’s … Continue reading

Posted in Current Events, Marketing | Tagged , , | 14 Comments

Are You A Dentist or THE Dentist?

Seems like a strange question at best and an ego-driven rhetorical question at worst, right? Mandelbaum!  Mandelbaum!  Mandelbaum! “So, you think you’re better than me?” I couldn’t help working in a Seinfeld reference! What do I mean by the title … Continue reading

Posted in Editorial, Marketing, Practice Management | Tagged , , | 4 Comments

Random Thoughts of the Day

It’s been an interesting couple of weeks.  This will be a quick and dirty blog article.  No pictures.  No fancy editing.  Just what happened this week and what I’m thinking.  GO! Thought #1: It all started with a seminar… Last … Continue reading

Posted in Marketing, Websites, What Happened Today | Tagged , , | 4 Comments

We’ve Got Spit. We’ve Got Class…

…New York dentists kick Florida ass! Or so it would seem, if you look at this ad.  My hygienist clipped this from the newspaper over the weekend and brought it in.  See the full ad below (after the jump). The … Continue reading

Posted in Marketing, What Happened Today | Tagged | 10 Comments

“I’m on the beach, and my crown came out.”

I’ve said it a thousand times, if I’ve said it once.  The smartest thing I ever did, business-wise, was to create a well-optimized and well-written website. Today, at the end of the day, we got a call at the office.  … Continue reading

Posted in Websites, What Happened Today | Tagged , , | 3 Comments

You Had Me at Hello.

Today a new patient came in for an exam.  He is a 50 year old who hasn’t been to a dentist in about 15 years.  He is embarrassed by multiple missing and broken teeth… some right up front.  Some are … Continue reading

Posted in Marketing, Websites, What Happened Today | Tagged , , , | 12 Comments

Website + Email + Remote Login = New Patient

I’ve had a website for my practice since 1999.  Several years ago, I added an Appointment Request Form that is forwarded to me by email.  And, for many years, when I got such a request over the weekend, there wasn’t … Continue reading

Posted in Marketing, Practice Management, What Happened Today | Tagged , | 8 Comments

Spelling & Grammar Count!

Or do they?  Should they? Increasingly, I’ve noticed poor spelling, grammar, and syntax in the media.  I see it in print and on TV.  While I suspect many don’t think it matters, and many don’t see it (because of their … Continue reading

Posted in Marketing, What Happened Today | Tagged , , , | 5 Comments

Is There No Such Thing as Bad PR?

5″ x 5″ ad in the Saturday issue of the local paper: $500. Yellow Pages ad (worthless): $500 – $5000 / month. SEO for your website: $200 – $2000 / month. John Lennon’s tooth: $30,000.  (no kidding) Exposure in Rolling … Continue reading

Posted in Marketing | Tagged , , , , | 3 Comments

Someone Else’s Content = Your Website Sucks

The vast majority of dental websites have content that is provided, in its entirety, by the website designer.  Most dentists hire someone to build their websites.  That’s OK!  It’s even SMART!  But, they also delegate ALL the content to the … Continue reading

Posted in Marketing, Websites, What Happened Today | Tagged , , , | 10 Comments