Category Archives: Marketing

Do You Know What’s in Your Website? Are You Sure?

This article has been sitting in the “draft” folder for a while.  I’ve written, lectured, and pontificated many times about my position that dentists should be creating their own website content.  I’m not saying they need to create the actual … Continue reading

Posted in Marketing, Websites | Tagged , | 4 Comments

Don’t Just Answer the Question.

We all get phone calls and emails from prospective patients looking for a new dentist.  Very often the only question these prospects ask is, “How much is ________ (a cleaning, a crown, an extraction, etc.).”  Another common question is, “Do … Continue reading

Posted in Marketing, Practice Management | Tagged , , , | 6 Comments

Be a Puerto Rican Cowboy!

Say whaaaa?  It’s been a good while since I’ve written.  I’ve been rather distracted and uninspired.  I’ve also been busy with “life,” not the least of which is dealing with my daughter’s leukemia diagnosis and treatment.  I’m also a busy … Continue reading

Posted in Marketing | Tagged , | 12 Comments

The Website Owner’s Manual – 2nd Edition!

It’s DONE!  Finally!  Really! The 2nd Edition of my book, “The Complete Website Owner’s Manual for Dentists,” is ready to go!  I decided to make it a downloadable product this time around.  The original paper version was expensive to print, … Continue reading

Posted in Dental Warrior Announcements, Must Read Books!, Websites | Tagged , | 5 Comments

Well, THAT didn’t work!

Well crap!  At first, I thought this whole “How-Old.net” fad was stupid.  It’s a website where you can upload a photo of your face (or multiple faces), and it will analyze and pin a predicted age on each face.  It’s … Continue reading

Posted in Current Events, Marketing | Tagged , , | 14 Comments

Are You A Dentist or THE Dentist?

Seems like a strange question at best and an ego-driven rhetorical question at worst, right? Mandelbaum!  Mandelbaum!  Mandelbaum! “So, you think you’re better than me?” I couldn’t help working in a Seinfeld reference! What do I mean by the title … Continue reading

Posted in Editorial, Marketing, Practice Management | Tagged , , | 4 Comments

Random Thoughts of the Day

It’s been an interesting couple of weeks.  This will be a quick and dirty blog article.  No pictures.  No fancy editing.  Just what happened this week and what I’m thinking.  GO! Thought #1: It all started with a seminar… Last … Continue reading

Posted in Marketing, Websites, What Happened Today | Tagged , , | 4 Comments

We’ve Got Spit. We’ve Got Class…

…New York dentists kick Florida ass! Or so it would seem, if you look at this ad.  My hygienist clipped this from the newspaper over the weekend and brought it in.  See the full ad below (after the jump). The … Continue reading

Posted in Marketing, What Happened Today | Tagged | 10 Comments

“I’m on the beach, and my crown came out.”

I’ve said it a thousand times, if I’ve said it once.  The smartest thing I ever did, business-wise, was to create a well-optimized and well-written website. Today, at the end of the day, we got a call at the office.  … Continue reading

Posted in Websites, What Happened Today | Tagged , , | 3 Comments