Category Archives: Marketing

How to Create Your Own Compelling Dental Website Content

Over the years, as I’ve written and lectured to dentists about website marketing, the concept I have the most difficulty conveying to them is about the value of self-written, unique content.  Dentists resist the idea of writing their own content … Continue reading

Posted in Marketing, Websites | Tagged , , | 3 Comments

NPI Crusader – Online Review Generator

Several years ago, I wrote about the new trend of online reviews (2011).  I considered it a double-edged sword, at best, and I initially avoided getting involved in it.  As time went on, I realized the trend was here to … Continue reading

Posted in Marketing, Social Media | Tagged , , , , , | 2 Comments

My New Website Design by New Patients Inc – A Review

This article is a bit long.  However, I urge you to read it.  Today, your website represents your practice to the world.  Accordingly, the decision to have a website and choosing the right marketing firm to help you create it … Continue reading

Posted in Dental Product Reviews, Marketing, Websites | Tagged , , , , | 3 Comments

Do You Know What’s in Your Website? Are You Sure?

This article has been sitting in the “draft” folder for a while.  I’ve written, lectured, and pontificated many times about my position that dentists should be creating their own website content.  I’m not saying they need to create the actual … Continue reading

Posted in Marketing, Websites | Tagged , | 4 Comments

Don’t Just Answer the Question.

We all get phone calls and emails from prospective patients looking for a new dentist.  Very often the only question these prospects ask is, “How much is ________ (a cleaning, a crown, an extraction, etc.).”  Another common question is, “Do … Continue reading

Posted in Marketing, Practice Management | Tagged , , , | 6 Comments

Be a Puerto Rican Cowboy!

Say whaaaa?  It’s been a good while since I’ve written.  I’ve been rather distracted and uninspired.  I’ve also been busy with “life,” not the least of which is dealing with my daughter’s leukemia diagnosis and treatment.  I’m also a busy … Continue reading

Posted in Marketing | Tagged , | 12 Comments

The Website Owner’s Manual – 2nd Edition!

It’s DONE!  Finally!  Really! The 2nd Edition of my book, “The Complete Website Owner’s Manual for Dentists,” is ready to go!  I decided to make it a downloadable product this time around.  The original paper version was expensive to print, … Continue reading

Posted in Dental Warrior Announcements, Must Read Books!, Websites | Tagged , | 5 Comments

Well, THAT didn’t work!

Well crap!  At first, I thought this whole “How-Old.net” fad was stupid.  It’s a website where you can upload a photo of your face (or multiple faces), and it will analyze and pin a predicted age on each face.  It’s … Continue reading

Posted in Current Events, Marketing | Tagged , , | 14 Comments

Are You A Dentist or THE Dentist?

Seems like a strange question at best and an ego-driven rhetorical question at worst, right? Mandelbaum!  Mandelbaum!  Mandelbaum! “So, you think you’re better than me?” I couldn’t help working in a Seinfeld reference! What do I mean by the title … Continue reading

Posted in Editorial, Marketing, Practice Management | Tagged , , | 4 Comments