Category Archives: Marketing

This Is What “Organized Dentistry” Thinks Is Good Marketing!?!?

I’ve long been a critic of so-called “organized dentistry” (American Dental Association) at the national, state, and local levels.  And, hoo-boy, do they lob up easy targets for me!  This is an ad recently created by my state’s dental association.  … Continue reading

Posted in Editorial, Marketing | Tagged , , | 8 Comments

What’s Wrong With This Ad?

My chairside assistant sent this ad to me (from her Facebook feed).  It’s a local dentist.  What is the appeal to viewers / prospective patients here?  Put yourself in their shoes, so to speak (you know nothing about dentistry).  “What … Continue reading

Posted in Marketing | Tagged , , , , , | 5 Comments

Using Dental Memes to Educate Patients on Social Media

This post will be very short!  Earlier today, a dentist friend posted a dental meme on Facebook, designed to educate patients about the effects of the progression of decay.  I saw it and thought, “That’s pretty good.  I like it.” … Continue reading

Posted in Marketing, Practice Management, Tips & Tricks | Tagged | 5 Comments

I Give Up on Facebook Ads!

I’ve previously written about frustrations with Facebook ads.  I’m really not sure why I keep trying, as I’ve not had ANY success with Facebook ads.  And, I mean NONE.  ZERO. The lack of ROI notwithstanding, the submission process of ads … Continue reading

Posted in Marketing, Social Media | Tagged , , | 19 Comments

My New Patients Inc Website – SEO, What Is It Good For?

Absolutely something! To continue my story about the new website…  It’s been one year since the new website went online. As I’ve mentioned before, I built my own website back in 1999.  I read many books about SEO (Search Engine … Continue reading

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How to Create Your Own Compelling Dental Website Content

Over the years, as I’ve written and lectured to dentists about website marketing, the concept I have the most difficulty conveying to them is about the value of self-written, unique content.  Dentists resist the idea of writing their own content … Continue reading

Posted in Marketing, Websites | Tagged , , | 6 Comments

NPI Crusader – Online Review Generator

Several years ago, I wrote about the new trend of online reviews (2011).  I considered it a double-edged sword, at best, and I initially avoided getting involved in it.  As time went on, I realized the trend was here to … Continue reading

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My New Website Design by New Patients Inc – A Review

This article is a bit long.  However, I urge you to read it.  Today, your website represents your practice to the world.  Accordingly, the decision to have a website and choosing the right marketing firm to help you create it … Continue reading

Posted in Dental Product Reviews, Marketing, Websites | Tagged , , , , , | 3 Comments

Do You Know What’s in Your Website? Are You Sure?

This article has been sitting in the “draft” folder for a while.  I’ve written, lectured, and pontificated many times about my position that dentists should be creating their own website content.  I’m not saying they need to create the actual … Continue reading

Posted in Marketing, Websites | Tagged , | 4 Comments