Category Archives: Editor’s Favorites

Confidence. Swagger. Success!

No doubt confidence breeds trust.  Those who are confident usually go further in life.  Things go their way.  They make things happen. Dentists, as a group, seem to lack confidence.  It’s not true of every dentist, of course.  However, it’s … Continue reading

Posted in Editor's Favorites, Editorial, Practice Management | Tagged , , | 9 Comments

Writing Copy for Visitors, not Search Engines

I’m a BIG fan of SEO done right.  I believe good SEO is some of the best money and effort you can spend on your website… to a point.  Many, including myself, have preached that “content is king.”  Ultimately, CONTENT … Continue reading

Posted in Editor's Favorites, Marketing, Websites | Tagged , , , | 9 Comments

Do you REALLY want to do business with Delta???

I understand I may draw the ire of dentists who participate with Delta and other managed care plans, as I perpetually express my bafflement (yes it’s a word) at how any dentist would willingly sign a contract with the devil … Continue reading

Posted in Current Events, Editor's Favorites, Editorial | Tagged , , , , | 3 Comments

Website Marketing Pearl: Help them find what they’re looking for!

While I have a long list of blog topics to write about, I don’t seem to get to them, as I’m often inspired by something that happened recently.  The trick is finding time to write them! I couldn’t think of … Continue reading

Posted in Editor's Favorites, Marketing, Websites, What Happened Today | Tagged , , , , | 6 Comments

Treatment Plan Presentation – Big vs. Small

Over the years I’ve done my share of “big case” dentistry.  And, I’m often asked how I get the “big cases.”  Yet, I also understand many dentists have no interest in doing big cases.  For today’s installment, I’m going to … Continue reading

Posted in Case Presentation, Editor's Favorites, Practice Management | Tagged , , , | 21 Comments

This Time It’s Personal – Your website, that is.

Make it personal!  Your website, that is.  I’ve long preached that dentists MUST be involved in the content creation for their website.  But, that DOESN’T mean you have to create your own website.  I get that objection a lot from … Continue reading

Posted in Editor's Favorites, Marketing, Websites, What Happened Today | Tagged , , | 3 Comments

Everyone Should Have a .22-LR in Their Collection

I am often asked, “Which gun should I get?”  And, it’s a nearly impossible question to answer with a singular recommendation.  However, I will have an article in the near future expounding on the factors one should consider.  The short … Continue reading

Posted in Editor's Favorites, Guns & Knives | Tagged , , , , , | 11 Comments

Defy the “back” button. Be yourself – online!

A dentist friend sent me a message on Facebook with a link to a Ted Talk video about social media.  (I’ve embedded the video at the end of this article.)  The video reminded me of what I’ve been preaching for … Continue reading

Posted in Editor's Favorites, Marketing, Social Media, Websites | Tagged , , , | 18 Comments

“Conflict” Resolution – What Would You Do?

It happened to me. I was recently reminded of an incident as I read a gun blog about non-violent conflict resolution.  Sounds like a subject contradictory to a gun blog’s focus, doesn’t it?  It’s not. Some 20 years ago, I … Continue reading

Posted in Editor's Favorites, Personal Security & Safety | Tagged , , , , | 3 Comments

Get off yer butt, and get MOBILE!

Well, besides the fact that I DO need to get off my butt and start moving more (for my health), I’m not referring to exercise.  I’m talking about mobile websites. I suppose my impending suggestion (keep reading) to explore the … Continue reading

Posted in Editor's Favorites, Marketing, Websites | Tagged , , , , , , , , , , , | 18 Comments