Monthly Archives: July 2019

What’s Wrong With This Ad?

My chairside assistant sent this ad to me (from her Facebook feed).  It’s a local dentist.  What is the appeal to viewers / prospective patients here?  Put yourself in their shoes, so to speak (you know nothing about dentistry).  “What … Continue reading

Posted in Uncategorized | 4 Comments

Talk with and listen to your patients! You never know where the conversation will lead.

A short story for today’s blog: Today a patient came in for his recall visit. He’s relatively new to the practice… maybe a year. Super-nice guy – 27 years old. We did some routine restorative treatment for him. He has … Continue reading

Posted in What Happened Today | Tagged | 6 Comments