Seems like a strange question at best and an ego-driven rhetorical question at worst, right?
Mandelbaum! Mandelbaum! Mandelbaum!
“So, you think you’re better than me?”
I couldn’t help working in a Seinfeld reference!
What do I mean by the title of this article? I was thinking about how most of my new patients referred by my website end up on my website and then in my chair. I often ask those patients if they remember which search terms they used. Often, they tell me they were looking for something specific… a specific service or a specific type of dentist. They weren’t looking for A dentist. They weren’t looking for ANY dentist. They were looking for THE dentist (who met some specific criteria).
Who are you? Who, who? Who, who?
Yes, there are many prospective patients looking for A dentist who:
- Is conveniently located.
- Accepts their HMO or PPO plan.
And, there’s nothing wrong with being that dentist. There are many very successful dentists who proudly occupy that market segment. And, if that’s where you are comfortable and happy, good on ya!
On the other hand, there are also prospective patients who are looking for THE dentist who:
- “Specializes” in:
- Porcelain Veneers
- Dental Implants
- Smile makeovers
- Short Term Braces
- “Sleep” dentistry
- Other specific or niche services
- Offer alternative payment options or in-house plans.
- Emergency treatment.
- Use a specific technology.
You da man, Dr. Jekyll!
Ah…. but, you can be BOTH dentists. You can optimize your website to show up in the search results either way. Though, if you’re in a larger metropolitan area, there will be more competition for “dentist your town” than a more specific search (aka “long tail” search).
My point here is that you should consider creating web pages that will turn up for those people looking for THE dentist. Don’t just be “a man.” Be “da man.”