I need to do this more! I was just chatting with a patient in hygiene today. I asked her, “What’s new?” She told me she had a new boyfriend, and she was in LOVE. She then went on about how she used the photos we took in my office after her Six Month Smiles treatment in her online dating site profile. She told me that she credited her smile with her dating success. My hygienist then cut in, so she could get to work.
I came back to to the exam and then asked the patient if she would consider doing a video testimonial about what we had just talked about. She immediately said, “YES!” She was our last appointment before lunch. The only video camera I had around was my phone. So, without any real preparation or scripting, we just winged it.
I knew Anne would be perfect for this. And, I’m so glad I asked. What we ended up with is Marketing Gold. This is the raw video. I will tidy it up a bit and add some title clips and before and after images for my website. Video after the jump…
“That’s gold, Jerry. GOLD!” – Kenny Bania (Seinfeld)
It doesn’t have to be a perfect, professional-grade video! I shot this with my phone. So, no tripod. It’s a bit shaky. It’s totally unscripted. But, I think that’s what makes it “real.” I believe that viewers will resonate with a less-than-perfect / not-over-produced video.
Don’t be afraid to ask. Certainly, there are some patients you just know will be uncomfortable in front of the camera. Don’t ask them. If you’re not sure who would be “good,” ask your team. They’ll know! Finally, just have fun with it. Keep it light. Don’t worry about looking or sounding “professional.” Just be yourself.
PS… I use Camtasia to edit my videos.