This short post is a reply I wrote on a Dentaltown thread about Social Media.
I’ve often and long said that hiring someone to do your social media postings is like sending a stranger to a party as your “representative” and expecting the party host to believe you were there.
You cannot outsource your social “presence.” I dare say that if you’re paying someone to “be you,” you’re wasting 100% of that money.
With the term “Social Media,” the need for YOUR actual participation SHOULD be self-evident.
Mind you…. there’s the other debatable issue of whether social media is a great investment for a dental practice. The jury is still out, but for the most part, it doesn’t look so promising to me.
Social media takes time and is emotionally intensive. The key to social media is to be yourself and to be AVAILABLE.
Is it worth the effort? Are patients going to interact with their dentists on social media like Facebook or Google+? Really? Do they? Do yours?
Your mileage may vary.