Sometimes material is just handed to you. Today, I got another email solicitation to help me with my internet marketing. I’m going to post it without blurring out the names of the “innocent.” It deserves to be shared in all its glory.
I’ve highlighted my favorite parts where this purveyor of website marketing for dentists starts off with unadulterated CONDESCENSION. Really? Are these the folks any of us want for marketing advice??
Can you imagine speaking to your patients this way?
“If you haven’t set up your appointments for scaling and root planing, I’ve just got to ask… What part of losing your teeth don’t you understand, Mrs. Smith?”
“What part of apical abscess don’t you understand, Mr. Johnson?”
Naaa… I don’t want to send my kids to Harvard, nor do I want a boat.
Yeah… Condescension… THAT’S going to win them over!
Really, Jim? I’ve just got to ask… What part of being nice and respectful to your prospects don’t you understand?