I just came across this dental website. I’ve written a fair bit about the value of photography on a website. Click on this link to see a list of articles on dental photography in this blog.
Just don’t do this!
When I called my wife over to see this photo gallery, she looked and immediately turned away in revulsion and exclaimed, “GEEZ! I don’t want to see that!!” No normal person wants to see this. It’s a good thing I didn’t “click to enlarge” this photo from the gallery for my wife to see:
I also can’t help commenting on the copy (text) above the “gallery.” This is another example of what not to do…. multiple fonts, bold, colors, unrelated links…. just a cacophony of nearly useless copy. It doesn’t GUIDE the visitor through the website. It doesn’t make any point. It doesn’t provide any useful information. The visitor doesn’t know where to go or click first.
Back to photography… How about this, instead? This is a recently completed veneer case in my practice.
I regularly advise dentists to think “smiles and faces.” Retractors, really yucky teeth, gloved fingers (or ungloved), blood, unrestored implant abutments, cotton rolls, prepped teeth, and anything else that will make a normal person turn away and shout out, “GEEZ!” don’t belong on a dental website. You don’t want visitors hitting the “back” button or closing the window in disgust. To use the current vernacular: TMI! (too much information – of the wrong kind).